Campaign of vegetables and fennel was clearly positive.

The campaign of adult salad and fennel at the OP Agrogens s.c.a.r.l. was significantly positive for all points of view, both in commercialization and in the product’s quality.


“From early November until just before Christmas the market went very slowly for both the fennel for vegetables, due to various factors (consumption crisis, economic crisis, climate is not too favorable, etc.), also recording some limited loss in the field – explains Michele Benincasa – From early January, however, the market has pulled quite well for 4-5 months abundant; until the end of May there was a trend quite favorable: we collected more product and made good profit margins. For once, we can not complain. ”
Participation at Fruit Logistica, in February 2013, has consolidated the existing commercial relationships and initiated new collaborations, in small part already materialized almost immediately with some sporadic supply. “They are being developed even more extensive contacts during the fair – continues Benincasa – There is a certain interest in our area, mainly due to climatic conditions with fairly mild winters.”

Satchel fennel that has been a great success both at the Fair of Berlin and our clients (large retail).

Satchel fennel that has been a great success both at the Fair of Berlin and our clients (large retail).

Compared to the 2011/12 season, which was not very positive, the situation is much improved. “The seesaw in terms of price, often found in previous campaigns, this time it’s not verified. The market has been fairly constant for at least 5 of the 7-month duration of the campaign – says Benincasa – The average price of fennel at the household level was around 0.90 € to 1.00 €, while for escarole, endive, radicchio, sugar loaf, for both the fresh market and the industry, have sprung up on average from 0.65 € to 0.75 €. ”
In terms of competition from other countries, Benincasa had the feeling that there was much less pressure than other vintages.


On projects in the pipeline, Aldo Luciano, commercial manager of the OP, also added: “We are at this time transplanting tomatoes for fresh consumption, intended to major supermarket chains both Italian and foreign, after a stop for that product by about five years due in profit margins then non-existent. ”
“We sensed the possibility of good market outlets for that product and that gave us the incentive to start again to cultivate ‘a passion’ that this OP had long abandoned, because at the time it was made only for the tomato ‘industry – said Luciano – at present we are also evaluating the transplant of new references, relatively innovative for the area in which we find ourselves, and chosen according to the expectations of our customers historians to completion of the basket of products offered. “

Campaign of peeled and fresh tomatoes for consumption has started.

At the O.P. Agrogens of Crotone is about to begin the campaign tomato type long (to be peeled) and round (for fresh consumption).


Aldo Luciano, commercial manager of the OP, told FreshPlaza: “We transplanted the tomato for fresh consumption in June. This product is intended to major supermarket chains both Italian and foreign. For about five years we had not added more cultivation, because profit margins then nonexistent. Later, we realized the possibility of good market opportunities; This gave us the incentive to continue to grow it again. “


The type long destined to bald is a variety of home Monsanto seed, marketed under the brand Seminis, already worked for several years and established over time: it is tomato Docet having as strengths of its extreme tightness and quality.
“The amount provided for the collection of type long are about 5,000 tons, even for the round will reach the same volume. The collection will continue until the first week of October for both types, considering an average of temperatures not very high. ”
The packaging of the product, which has a high standard of quality, will be made in plastic crates or wood or, on request, in the trunk of polypropylene (outstanding final visual and commercial). “The latter – concludes Luciano – will have an average weight of about 2-3 kg, while for the packaging in plastic or wood the weight will be about 14-15 kg.”


We introduce for the first time in Berlin with Capo Rizzuto’s Fennel.

The cooperative society Agrogens, recognized as producer organization (PO) in 1991, is headquartered in Crotone, in Calabria, and counts 70 members and a distribution area of about 6,000 hectares. The area of cultivation has a unique microclimate and soil and climatic conditions, with a great production potential.
The main products grown by O.P. are: fennel, endive, escarole, sugar loaf, Iceberg lettuce, radicchio, recently even spinach. In small amounts are also produced some citrus varieties.


The Agrogens has a chilled structure of 1,000 square meters, with adjoining cold rooms (some with technology of vacuum cooling). It also has certifications (including that GlobalGAP) for services in worldwide distribution.
Participating for the first time at Fruit Logistica, Agrogens aims to make his mark. “We will present the Capo Rizzuto’s Fennel, the excellence of the territory that we aim to promote internationally,” says Aldo Luciano, commercial manager of the OP


Aldo Luciano, commercial manager of Agrogens, proudly displays the “Capo Rizzuto’ Fennel”, which will be presented at Fruit Logistica 2013. The company slogan is “We serve like a King”.

Giving an assessment of the 12 months just ended, the manager said: “I think the year 2012 has served to make a natural selection of what is entrepreneurship in general. Those who work professionally in the field probably was able to defend himself or be able to defend themselves, and this also applies to our OP, who has had a rather improvised approach to the sector was obliged to leave the field. ”
For 2013, Agrogens points to the consolidation of those who are programming to put on the market of existing products, hoping for an improvement of the current crisis. “We are planning to lean out to Arab markets, when the volumes for export are directed to England, France and Germany – continues Luciano – Depending on the demand / supply ratio of the programs that we are close to the consumer, then the volumes will determine according to the request from week to week.”


The products are packaged in packaging IFCO, CPR, Polymer. Iceberg lettuce is bagged, so that it has a particular appeal.
For the future, the sales manager is optimistic, because inevitably the food needs are primary. “Our goal is to worry about the health of products, because consumers are paying increasing attention to health aspects, and organoleptic quality of what you eat.”
The most important challenges to be addressed will be those related to logistics. “It ‘s true that we have a production area with special features, but we are a little’ penalized from the location, as we turn out far from the most important markets. The Crotonese must contend with a highway that, at times, it is only so to speak. “


To welcome visitors to the stand in Berlin there will be Aldo Luciano, Agrogens sales manager, and Michael Benincasa, executive OP

  • (Italiano)